Earlier this spring I worked with Tokyo Metropolitan Government to create a body of images they can use to promote their Go Tokyo tour guide programme.
In the run up to the Olympics, and as the number of inbound tourists to the country soars, Tokyo have started a service that involves volunteer guides stationing themselves around the city, ready to help overseas travelers in a number of foreign languages. You can’t miss these guys in their unmistakable blue and white uniforms! These images will be used to promote this service through a number of printed and online campaigns.
The models for this project were scouted and casted by myself, with locations decided upon through joint decisions made with the Tokyo Metropolitan Government. You can see more from this project in my Commercial Works portfolio.